Grit Fit Coaching · Medford, Oregon

Stop the dieting craziness. Live a life you recognize.

I'm Alisia Cook. Over 20 years in the field. I have coached and trained hundreds of defeated women and coaches, and built the programs that gave them their power back. I put my goals on the back burner until I no longer recognized the woman in the mirror. I know that ache. I lived it. I have coached women through it. Now it is your turn to come home to her.

See the programs Why work with me Client transformations

Alisia Cook standing in a studio, hands on her hips — Alisia Cook. Medford, Oregon.

What's coming

Promos and programs

Membership
Macro Nutrition Membership
$197
Personalized nutrition and training, built around the week you actually live. Your plan comes from an onboarding profile, not a template. Weekly check-ins. A reverse, then a cut, watched by a coach. Training that fits your life. Menu plans when food is the hard part. A real coach in your messages. Not a diet. Built to last.
$197 a month, with a 3-month commitment.
Learn more
Founding members
Next 15. Then the price moves.
$147
This is the moment you stop waiting for Monday. Nutrition, training, and a coach who has walked the long way back. Claim the founding rate before it is gone.
Then it is $197 a month, with a 3-month commitment.
Subscribe and pay
Black Friday
Huge savings are coming
Stay close
A Black Friday offer is on the way for the women who are ready to stop starting over. The savings will be big. The details stay sealed until the doors open.
No numbers yet. When it drops, it will be on this page.

Medford, Oregon

Why women work with me

Alisia CookFigure-your-shit-out coach

Over 20 years in the field. Coaching, training, and the programs. I coached coaches all over Oregon, and I built employee wellness for companies across the state. I know what it takes to get a woman a result she can keep, and I know how to teach another coach to do the same. Corporate ended. Grit Fit is the work I wanted my name on.

I coach midlife women. Perimenopause, menopause, GLP-1, and the woman who has started over more times than she wants to count. I coach the woman who trains and still does not trust the mirror. I also coach the coach who is tired of a full calendar and ready to get paid for the skill she already has.

Women stay because the work fits their life. I learn the food, the training, and the season she is in. Then I give her a plan simple enough to follow and strong enough to change how she feels. She gets a coach in her corner, and a hype squad of women who understand the stretch.

The programs are powerful because they are built for a real week, not a perfect one. Food and training that protect muscle. Behavior and lifestyle coaching that goes past the numbers. Deep conversations when she is ready to do the brave thing. She leaves with confidence she can feel, energy she can keep, and progress she knows how to hold.

Why you join

You get to keep her.

You already know you want more than another restart. You want to recognize the woman in the mirror, and you want the energy to stay with her.

Simple
Clear steps. You know what to do, and you can do it.
A hype squad
Women beside you, cheering the hard weeks and the wins.
A coach in your corner
I tell you the truth with care, then I walk you back to the work.
Built to last
Progress you can maintain, because you built it.

The programs

How we work together.

Macro Nutrition Membership is personalized nutrition and training. The Loyalty Switch is a small-group behavior and lifestyle program. Burn Out to Bank prepares coaches to deliver this method and build a business from it.

Alisia Cook smiling in a black training top — Alisia Cook. Medford, Oregon.

The one to join

The Loyalty Switch

The most valuable seat I offer. Behavior and lifestyle coaching, wrapped into the macro membership. Deep conversations. Brave work. A breakthrough you can stand on.

You have been looking for a place that goes past the food. We have the hard conversations, you step out of the comfort zone, and you come out stronger. Confidence that lasts, next to a hype squad of women doing the same brave work.

What you get back

This is the seat. Lasting confidence. Women who understand the stretch. A coach who stays in the hard conversation with you until it turns into strength.

Next class

February 2027

The next class starts in February.

Apply now

Behavior and lifestyle coaching, inside the full macro membership
Deep, intense conversations that get you out of the comfort zone
Hard things, on purpose, so the breakthrough belongs to you
Lasting confidence you can feel in the mirror
A hype squad of women doing the same brave work
A coach who knows your numbers and stays with you through the hard part
Next class starts in February

For your body

Macro Nutrition Membership

A membership that changes the body, and keeps the change. For the woman who is done with the diet yo-yo.

This is 100% customized to each woman who subscribes. You complete an onboarding profile, and the fitness and nutrition program is designed around the chaos of your real life. It was built to succeed, and built to last.

What you get back

You stop starting over. The plan fits the life you have, food comes back up, and muscle stays. On a GLP, coming off, or using one as a tool, you are supported the whole way. The return is a body you recognize, and progress you can keep.

Membership

$197

$197 a month, with a 3-month commitment.

100% customized to you, from your onboarding profile. Not a template.
A fitness and nutrition plan designed around the chaos of your real life.
Reverse protocol first, then a calorie cut watched by an experienced nutritionist.
GLP support if you are on one, coming off one, or using it as a tool. Next to your provider.
Weekly check-ins, plus a real coach in your messages. Close to 24/7.
Training that fits your life. All virtual, tracked in an app so you see the progress.
Menu plans when food is the part you need held.
Built to succeed, and built to last.

Next group

February

2027

Next group starts in February.

Burn Out to Bank

This is the train-the-trainer class. Learn how I coach macros, reverse dieting, and midlife clients, then turn that skill into an offer that pays.

One class, not two programs. You get the method I actually use, and the offer, the price, and the way to get paid so the work stops living only on your calendar.

What you get back

You leave with a method you can charge for and a business that is not just a full calendar. The return is clients who stay, and money for the skill you already have.

The reverse-then-cut method, taught so you can run it
How to get a client back on track when the excuse shows up
Menopause and GLP-1, explained so you are not guessing
Offer, pricing, and a simple way to get paid
Live class, not a pile of videos
Pay in full or a payment plan
Next group starts February 2027

Now interviewing for the next group

The next group starts February 2027.

Apply now

Proof

Words and photos from the work. Not from a stock site.

What clients say

“Alisia is such a great coach. I have lost 20 lbs and gained so much knowledge. She is a great support and encouraged. This program has been such a blessing to me.”
T
Tami C.Lost 20 lbs
“The program absolutely works!!! And Alisia is a rockstar and knows what she is doing!!! The best advice I can give is that you will get out what you put in! Like any program, you can't expect it to work if you're not willing to be true to it! I lost 35 pounds in my first 3 months and have maintained and reset my metabolism the last 4 months! Alisia Cook, love and thank you girl!”
J
Jody M.35 lbs in the first 3 months
“I have had the most wonderful experience. I started the program in April as a total skeptic. By that time I was convinced that something was wrong with me and I was destined to never lose weight. Fast forward to today, I've lost 20lbs, gained lean muscle mass, and lost inches. I learn something new about myself and wellness every week. I've overcome massive fears and have more confidence. I have less bloating and inflammation.”
S
Sara S.Lost 20 lbs
“I'm so grateful for Alicia and everything she does for me. For the first time in my life I feel like I'm in control of my body. I'm no longer a skeptic. This program works and I haven't had to give up anything. It's realistic and sustainable. I know without a doubt that I will reach my health and fitness goals. I've never been able to say that before.”
S
Sara S.In control of her body
“Alisia is passionate about health and fitness. Her goals are to make sure you understand why the foods we eat are so important. You wouldn't put regular gas into a Ferrari, right?”
D
Deborah C.Understands the food
“WOWZA! Nearly 20 lbs in 2 months, this is awesome. Get with it ladies. Alisia is on top of it and makes it fun and easy. Don't let another day go by not comfortable in your own body. Sign up today.”
K
Karen N.Nearly 20 lbs in 2 months

Macro membership, before and after

2 Oct 2020 to 5 Dec 2020 Side.
2 Oct 2020 to 5 Dec 2020 Back.
2 Sep 2021 to 14 Jan 2022 Back.
16 Jan 2021 to 16 Apr 2021 Side.
16 Jan 2021 to 16 Apr 2021 Back.
12 Feb 2021 to 16 Apr 2021 Front.
12 Feb 2021 to 16 Apr 2021 Side.
12 Feb 2021 to 16 Apr 2021 Back.
5 Mar 2021 to 17 Apr 2021 Front.
From 13 Nov 2020 Back.
Front
Waist
Jan 2022 to 1 Apr 2022 Side.
11 Jan 2022 to 1 Apr 2022 Front.
15 Aug 2021 to 6 Sep 2021 Front.
Front
4 Feb 2022 to 6 May 2022 Front.
18 Feb 2022 to 7 May 2022 Back.
20 Nov 2020 to 27 May 2022 Front.
2 Sep 2021 to 22 Jul 2022 Front.
6 Nov 2020 to 16 Jul 2022 Front.
24 Sep 2021 to 15 Jul 2022 Back.
21 Jan 2022 to 18 Jun 2022 Front.

Next step

Subscribe, or start a conversation.

Macro Nutrition Membership opens Stripe. You subscribe and pay there. The Loyalty Switch and Burn Out to Bank open a short form. Those programs run for several months, so we talk first and confirm the fit.

Macro Nutrition Membership
Membership
$197
Subscribe
The Loyalty Switch
Next class
February 2027
Apply now
Burn Out to Bank
Now interviewing for the next group
Apply now

Straight answers

Why can't I just buy now?: The Loyalty Switch and Burn Out to Bank run for several months, and both need a contract. We schedule a 1:1 first so you know it is the right seat before you buy. Macro Nutrition Membership is the one you can subscribe to on the card.
Pay in full or a payment plan?: Macro Nutrition Membership is the monthly checkout on that card. The Loyalty Switch and Burn Out to Bank start with Apply now, so we can confirm the seat is the right fit.
Who is the macro nutrition membership for?: Midlife women who are done starting over every Monday. That includes women on a GLP, coming off one, or deciding if it belongs as a tool. It is built from your intake. It is not a diet and it is not a gimmick.
When does Burn Out to Bank start?: The next group starts February 2027. Apply now opens the form so we can talk before you join. It is a live class, not a pile of videos.
Is this medical?: No. This is a coaching and lifestyle program with fitness included. It is taught by a certified nutritionist who is also a certified lifestyle and behavior coach and a certified personal trainer. The work stays inside that scope. When a question calls for medical advice, you are directed to check in with your provider.

Stop the dieting craziness. Live a life you recognize.

Promos and programs

Macro Nutrition Membership

Next 15. Then the price moves.

Huge savings are coming

Why women work with me

You get to keep her.

How we work together.

The Loyalty Switch

Macro Nutrition Membership

Burn Out to Bank

Words and photos from the work. Not from a stock site.

What clients say

Macro membership, before and after

Subscribe, or start a conversation.

Straight answers